How to Market Your Blog
So your blog is up and running, you’ve written your first few posts and you’re to take the internet by storm. There’s just one all-important thing you need to make it happen: readership. Having your blog set up doesn’t instantly mean that people will be falling all over themselves to read it. To help them along, you’ll want to employ some blog marketing skills.
Marketing isn’t just about driving as many people to your blog as possible; it also means engaging them and keeping them as loyal readers. It means having a loyal and sustainable following.
So, how to drive hordes of readers to your blog on a regular basis? Read on to find out.
Build up your readers’ trust in you
People come to your site hoping they can find something useful. They don’t want to see a huge array of ads designed to make you a quick buck. Focus on being helpful and giving trustworthy information. Give your readers what they’re looking for, whether it be cooking tips or car care or the best movies they can spend their money on this month. Make a good first impression and it will keep them coming back to your blog.
Look like a pro
Face it: people will see your blog before they can even start reading it. Part of making a good impression is to have the appropriate design in place. Does your blog have a memorable name? Does it have a logo or an eye-catching style? Is it easy to navigate?
Make it easy for readers to spread the word
Have your RSS Feed icon clearly visible on your sidebar so people can easily add you to their feeds. Make sure your posts have a Share option for every major social media site out there, such as Facebook, Twitter, and Google+. With these available, it’s a cinch for your readers to spread your posts to their network.
Collaborate with bloggers from your niche
There is definitely strength in numbers. Bloggers don’t have to be in competition with each other for readership—they can actually help each other by sharing information and linking with each other’s pages. You can gain an instant following if a blog leader of a particular niche does you the great favor of linking to your site. So make an effort to look for bloggers with the same interest as yours and start interacting with them. Comment on their pages, link to their sites, show the proper respect and appreciation, and you’ll find you’ll get the same right back.
Use other social media tools
There’s a ton of them out there: Facebook, Twitter, Google+, Digg, Stumbleupon, blog carnivals and much more. Link your posts to these sites. Build a fan page or group on Facebook too. If you can make videos, put them up on Facebook or Youtube to maximize your traffic. There’s a lot you can do, so keep your eyes and mind wide open.
Optimize your blog with long tail keywords
Google’s keyword generator will help you a lot here. Keywords put you on the map of Google and Yahoo searches, but long-tail keywords will move you up to the front pages of searches by focusing on a particular group of people. True, this group will be smaller, but they will be the ones who’ll want to read your content! As such, going with the keyword “movie reviews” is not the same as going for the keyword phrase “2011 sci-fi movie reviews”.
Simply Write Regularly
Of course, there is one surefire way to market your blog, and that’s to regularly write good content. Write about something you want to write about and that other people will want to read. Creating honest, easy to understand, and memorable content is the best marketing tool there is, and if you can do this day after day you’ll have all the readers you want.
Following these simple guidelines will definitely make your website stand out.