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Great post An Internet Article Marketing Follow Up! from David!Do yourselves a huge favor
in Article Marketing, Internet Marketing Basics, Web Promotion
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In this post I want to follow on from my previous post Do You Have An Effective Article Marketing Strategy – Or Not! because I have had a lot of queries and comments both on my blog and on a couple of forums I posted too and it seems that when folks think about article marketing all they can see are backlinks to their sites.
Well I just need to reiterate that there is a lot more to article marketing than just getting backlinks, and I’ll tell you my biggest article marketing mistake that probably cost me thousands of dollars. But more on that later.
Have you looked at article marketing with the intention of promoting your blog or website. And have you decided to give it a miss because you heard bad things about Google and article directories, if so you may be making a big mistake.
First let’s have a little history lesson then I’ll tell you about my big article marketing mistake! Are you sitting comfortably – only joking!
Just after I got online back in 2006, that seems like a long time ago now, I discovered the internet marketing strategy of writing articles to attract visitors to my site. That is what it was all about in those days, getting people to actually read your articles and have them click the link to your site.
A simple article marketing strategy that worked, oh, and you got some pretty decent backlinks to your site as well. Then during the next six years a new breed of article marketer emerged, and they could not care less about whether anyone read their article or not, all they wanted was the backlinks back to their websites.
They used automation to submit them to thousands of article marketing directories, most of these brand new and built to accomodate automation. They also spun their articles so much that each of these thousands of copies were unique content. That’s a joke, unique rubbish would be more accurate.
But it worked, and as folks got thousands of backlinks they saw their sites rise in the search engine results and more people clambered on board this backlink train to get some of the action. The sad result of all this massive backlinking is that folk now associate article marketing with backlinking only, and so they say it is no longer an effective marketing strategy.
But the thing is nothing has really changed with article marketing at all when you compare it with what I learned back in 2006. Article marketing is still a highly effective way to get targeted visitors to your website or blog, period. Providing of course that you write a half decent article that addresses the needs or problems of the people reading it. OK the backlinks are not quite as valuable as they used to be, but the visitor count has not altered and that is what really matters here.
So what was my biggest article marketing mistake? Well I’ll tell you and it’s a classic. I stopped doing it! I went and followed another marketing strategy that seemed easier, of course I should know nothing is easier. So my advice today would be to anyone who takes up article marketing is never stop and over time you will build up a massive internet presence that will drive traffic to your site every single day. The beauty of this strategy is that as you get successful you can easily outsource everything.
If you intend to develope your own article marketing strategy then I urge you to take a look at the services offered here by => Submit Your Article they really are the ‘bees knees’ when it comes to distributing quality content, and are the only service I use to supply content for some of my other blogs. Unlike some services that will only send you poor quality, badly spun articles that you just don’t want on your sites!
Your online business blog is one of the very best ways to boost your site ranking with the Google, Yahoo, and Bing search engines.
A popular blog site will generate more income for you as increasing numbers of people will visit you.
Following these easy rules for search engine optimization (SEO) will absolutely get your blog ranked much higher on the search pages.
In your online business blog, your post should be centered around a keyword (usually consisting of two, three, or four words), which you’re using frequently in your blog. A good rule of thumb is one percent. For example, if your post consists of 600 words, you should probably use your keyword around six times.
Also, the URL of the page of your blog post should contain your keyword.If you’re creating your blog post using the WordPress format, which many do, they provide an easy “edit” link right at the top of the post editor that you can easily change from their automated URL to one that includes your keyword. That automated URL will contain the keyword if you used it in your title … which is another rule … but if, for example, you saved your draft before you added a title, of course it won’t be in the automated URL.
So, make sure that URL contains your keyword BEFORE you publish your post. You don’t want to change it later, unless you change it very quickly, because someone may “Like” or “Tweet” your post, or you may get the link out there in some way, and then when your prospect comes looking for your post by clicking on the “changed” URL, of course they’re not going to find you. You just lost a prospect. So, get that URL correct, containing your keyword, BEFORE you publish your post.
Another important rule you need to follow when you’re creating this online business blog …
and I alluded to this before … is to use your keyword in your blogpost title, and also to use it in the titles of your webpages.
And your primary keywords and phrases should be used in the H1 and H2 headers, because this makes them more searchable.
Also, secondary keywords can be used throughout your post.
Now, your odds of being found by the search engines are increased by the number of times the search engines find your keywords. However, be careful to stay below that one percent threshold mentioned earlier (for example, use the keyword five times for a 500-word post), because, for one thing, your post will begin to look like spam if you don’t, but even worse than that is the fact that Google will see it as such and likely ban your site for quite awhile, absolutely sinking your rankings.
Another good tip for your online business blog is to make your primary and your secondary keywords links as often as you can, linking this text to other posts or websites.
And, because bookmark and backlinks back to your posts are so important, you can exchange your links with other bloggers by networking with as many of them as possible. When you find a good post on someone’s blog, be sure to link to it. After some time, this track back will become a link to your blog.
And, lastly, this is probably the most important rule to follow. Update that online business blog by adding new posts to it as often as you can.
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!