Archive for Juli, 2012

Jackson Family Drama: Everything We Know

When it comes to the Jackson family, the last several days have played out very much like a soap opera.

Although, let’s face it, this ongoing saga is probably a heck of lot more interesting (and dare we say entertaining) than anything you would see on daytime TV.

That being said, it can sometimes be a wee bit confusing to follow.

Fortunately, that’s where we come in with a rundown of everything we know so far.

Katherine Jackson seeks coguardianship of Jackson kids

July 17: Michael Jackson‘s siblings Janet, Jermaine, Rebbie, Tito and Randy fire off an angry letter to the two men overseeing the late King of Pop’s estate, accusing them of fraud when it comes to their brother’s will, saying, “Without question, it’s Fake, Flawed and Fraudulent.” An estate spokesman dismisses such a claim, telling E! News: “Any doubts about the validity of Michael’s will and his selection of executors were thoroughly and completely debunked two years ago when a challenge was rejected by the Los Angeles County Superior Court, the California Court of Appeals and, finally, the California Supreme Court.”

July 21: Katherine Jackson, the mother of Michael Jackson, is reported missing by the 82-year-old matriarch’s nephew, Trent, saying she has not been heard from in a week. The next day, however, Katherine’s son Jermaine Jackson as well as the Los Angeles County Sheriff’s Department confirm that Katherine is resting with family members in Arizona.

July 23: Los Angeles County Sheriff’s deputies pay a visit to Katherine’s Calabasas home after a physical altercation takes place there. Photos from the scene show Michael’s siblings Janet and Jermaine present, while a source confirms to E! News that the third member involved was Randy. Katherine’s attorney says, “Following the incident, it was learned that one of the family members who was part of the ambush admitted that a plan has been in place for the last three years to remove Katherine Jackson from her home and her beloved grandchildren [Prince, Paris and Blanket].” Katherine has been the kids’ legal guardian since Michael’s death in 2009.

Tito’s daughter calls feud “a load of crap”

July 24: Tito backs down from family plot targeting Michael’s will. “I completely retract my signature from the July 17th letter sent to the Executors of my brother Michael’s estate and repudiate all the claims made against them,” he said in statement. “I don’t want any part of that letter whatsoever.” Meanwhile, T.J. Jackson, Tito’s son, plans to seek temporary guardianship of Michael’s three children.

July 24: Michael Jackson’s brother Marlon breaks down and walks off during an interview while talking about his mother Katherine’s whereabouts. “We’ve been told our mother is safe,” Marlon tells The Insider while sitting alongside brothers Tito and Jackie. “She’s doing well. But we have not spoken with her. We have not talked with her and I don’t know where my mother is.” He proceeds to storm off tearfully.

July 25: Following an emergency court hearing in Los Angeles, Katherine temporarily loses custody of her three grandchildren. Michael’s nephew T.J. is appointed temporary guardian after Paris and Prince consent to being in T.J.’s custody in the absence of their grandmother.

A who’s who guide to the Jackson family feud

July 25: Katherine speaks out in a taped statement to ABC News. “I am here today to let everybody know that I am fine and I am here with my children, and my children would never do a thing to me like that, holding me against my will. It’s very stupid for people to think that,” adding she is “devastated” over the loss of custody of her grandchildren.

July 26: Katherine arrives back to her Calabasas, Calif., home. “grandma’s here! #thankyougod,” Paris tweets. “5 hours of sleep last night, been awake for 23 … time to #hibernate.” Brother Prince expresses his frustration regarding all the drama surrounding his family. “As long as I can remember my dad had repeatedly warned me of certain people and their ways,” he tweets. “Although I am happy my grandma was returned, after speaking with her I realized how misguided and how badly she was lied to. I’m really angry and hurt.”

Paris Jackson tweets happily about grandma Katherine’s return; brother Prince slams family drama

July 26: Tanay Jackson, Tito’s daughter, tells E! News the whole family feud is a lot of crap.” As for Katherine temporarily losing custody, she says: “Me, personally, I don’t think she should continue watching the kids. I just feel like she needs a rest. I feel like she does not need to be under the stress of the whole situation.”

July 27: Attorney for Katherine tells E! News he plans to file paperwork on her behalf next week seeking a joint guardianship for Michael Jackson’s three children between Katherine and T.J. Jackson. Meanwhile, Dr. Conrad Murray, the cardiologist serving a four-year sentence after being convicted of involuntary manslaughter in the death of Michael, invites Katherine to visit him in jail. According to CNN, Murray’s lawyers extended the invite on his behalf saying Murray wanted to help bring peace to Katherine by answering “any questions she might have.”

July 28: Katherine’s attorney, Perry R. Sanders Jr., told the Los Angeles Times that Katherine has reunited with Michael’s children. “[Katherine] is eager to simply enjoy her great relationship with these children, while deeding over some of the stressors that go hand-in-hand with being a guardian,” Sanders said.


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Holidays Provide a Great Opportunity to Increase Website Traffic

Website Designers and Website Developers who use content marketing to generate awareness for their services and increase traffic to their website should write blog articles during the holidays. Holidays provide a great opportunity to attract new visitors to your website if you create holiday-related content and optimize it with holiday-related keywords.

There are a number of reasons why holiday provide an excellent opportunity to increase website traffic. In this article we will explain why holidays offer website designers and developers such a great opportunity to increase website traffic, review the benefits holiday-related online content provide, discuss planning for upcoming holidays, show you how to come up with content topic ideas that correspond to annual holidays, and talk about the different types of online content website designers and website developers can create.

How Can Publishing Content around Holidays Increase Website Traffic?

Holidays can provide website designers and website developers who use content marketing to increase awareness about their services and drive traffic to their website with an excellent opportunity to attract new visitors to their website. Why? Well, the reasons are numerous. Here’s the short list:

  • § There are more people searching the web around the holidays. (Larger quantity of potential website visitors)
  • § People have more free time around the holidays. The time people spend online usually increases around the holidays. (Longer time spent online)
  • § People are always looking for holiday-related “things” online. Many people (thus business owners) know that they can usually find discounted pricing on products and services around the holidays.
  • § More likely to get media coverage around the holidays if you’re offering something interesting or news-worthy.

The list above is comprised of just a few of the reasons why website designers and website developers should take advantage of holidays for attracting more visitors to their website. Knowing that more people are spending more time online during the holidays, and armed with the fact that those people are looking for holiday-related content, website designers and developers should at minimum come up with creative holiday-related content to publish on their site. That said, if website designers and website developers want to take it one step further they should come up with a holiday-related marketing strategy that includes a promotional offer designed to convert these new visitors into customers. Either way, taking advantage of the holidays to increase website traffic is a smart idea for website designers and website developers.

Benefits of Publishing Holiday-Related Content for Website Designers and Website Developers

We started getting into a few of the benefits in earlier portions of this article, but in this section we are going to cover a few more of the top benefits that website designers and developers will receive if they create a marketing strategy around producing holiday-related content and/or holiday-related promotional offers. Below is a list of the top benefits of publishing holiday-related content:

  • § Increased traffic to your website.
  • § Increased awareness of your products and services.
  • § Longer time spent on your website by website traffic.
  • § Great opportunity to convert website visitors into customers via a holiday-related promotional offer.
  • § Better chance for an idea going viral as more people and businesses like talking about holidays (it’s something that many people share, thus a larger portion of people online are likely to talk about it).
  • § Higher potential for media coverage based on how relevant and creative your strategy is.

The list above are some of the top benefits that website designers and website developers would receive if they take the time to come up with a holiday-related marketing strategy that leverages publishing holiday-related online content.

Content Planning for Upcoming Holidays

If you are considering leveraging holidays in order to increase traffic to your website then the single biggest piece of advice I can give you is to plan accordingly. One of the best things about coming up with a holiday-related marketing strategy is that you know exactly what holidays people celebrate and exactly when they will fall each year. This means you can start your planning at the beginning of the year or even the year(s) prior. If you really want to have success with this strategy it is imperative that you take time to plan for it. The more time you dedicate to planning, the more likely that you’ll come up with a creative idea that not only generates more website traffic, but also has a good chance of converting new visitors into customers.

Content Planning: Set Goals

The very FIRST thing you need to do whenever you start planning for ANYTHING is to set goals. Setting a goal for each holiday OR for your entire holiday-related marketing strategy will give you something to work towards. Everything else that you do should be geared towards achieving that goal.

Content Planning: Define Your Strategy & Tactics

Once you’ve come up with your goal(s) it’s time to develop your marketing strategy. You know you want to leverage content marketing, so now you must decide if you want to tie in a promotional offer and use this opportunity to generate sales. Once that decision is made you can now start flushing out the actual marketing tactic(s). Answering the following questions will help you define your tactic(s):

  • § How much time do I have to create and manage this tactic?
  • § What content vehicles should I use? There are 4 types of online content (discussed more below), which ones will you leverage for this tactic?
  • § What will you offer visitors in order to get them to take action (the action is defined by the goal you set)?
  • § How will you get your online content in front of your target audience?
  • § How will you fulfill your offer?

Once these questions are answered your holiday-related marketing tactic should start coming into view for you.

How to Come Up with Content Topics Related to Holidays

Coming up with holiday-related content topics is actually easier than you might think. It’s really derived from your marketing strategy and your goals. After that it’s all about creativity. Below are a few tips that you can leverage when trying to think about holiday-related content topics:

  • § Review your goals and strategy for this initiative and start thinking about content related to that.
  • § Think about the holiday. What time of year does it fall? What’s the meaning behind it? What are some of the cultural elements of it?
  • § Take a look at your target audience. Do they celebrate the holiday? Does it resonate with them moreso than others? Can you leverage that?
  • § What fun things do you do on the holiday? How about your company? Would telling those stories appeal to your audience? Does what you do at home spark any ideas for interesting content ideas to write about?

Here are a few example holiday-related content topic ideas for website designers and website developers:

  • § Images of your company celebrating the holiday
  • § Special Offer – Update Your Website Design to correspond to the holiday. You can run a special promotion whereby you charge customers to update their website design to include a few holiday-related elements.
  • § Where is your company located? Write about local holiday-related news or stories that your customers might find interesting.
  • § Participate in a charity event or donate your time/employees time to help the local community around the holiday.
    As you can see from the lists above, once you start thinking through it, you can probably come up with dozens of holiday-related content ideas.

4 Types of Holiday-Related Online Content

As we mentioned above, there are 4 main types of online content, and holiday-related online content is no different. Website Designers and Website Developers should take a look at the goals they set and the strategy they have come up with, and then determine which type(s) of content makes the most sense to leverage for this initiative. So what are the 4 types of holiday-related online content? They are as follows:

  • § Blog (or written) Content
  • § Video Content
  • § Audio Content
  • § Image-Based Content

Holiday-Related Online Content: Blog Content

Blogging is a great way to increase website traffic. If you use a blog to share information with your website visitors then I would highly recommend at least including writing holiday-related blog articles as at least one component of your online content strategy. Blogging allows you to tell your story and then optimize it full of holiday-related keywords in order to attract relevant visitors to your website. Holiday-related blog articles are great for SEO, as well as, for viral marketing. People love sharing great holiday stories.

Holiday-Related Online Content: Video Content

Video content is much more engaging than blog content, so definitely consider using video as a component for this marketing tactic. Now, creating holiday-related videos requires much more time, planning, and possibly money to produce, but the impact is much more powerful. It might be as simple as shooting a quick video around the office. You can interview some of your employees and get them to share their favorite holiday stories, or let your audience know something they plan on doing for the holiday, etc. When people think of video marketing most of the time they think of production level video, but in reality, a real-life video giving your audience a glimpse into your company could be just as powerful.

Holiday-Related Online Content: Audio Content

Maybe you can create your own holiday song related to your company, your audience, or even your products and services. Perhaps you want to do an interview with some local residents to find out what they are looking forward to during the holidays? Do you used podcasts as part of your marketing mix? If so, a holiday-related podcast could be a great tool for this initiative.

Holiday-Related Online Content: Image-based Content

Last, but certainly not least, image-based content is very easy to produce and can make quite an impact with your audience. Holiday-related images are always fun. People enjoy seeing holiday pictures. Think company Christmas party or a designed Valendtine’s Day E-Card that shows off your company’s design skills. You can either take pictures or you can create pictures in Photoshop that align with the holiday and your strategy for this initiative. People love sharing great pictures. Think of how many pictures you see people sharing on Facebook around the holidays. You can leverage this to achieve your goals.

Increase Website Traffic by Taking Advantage of Upcoming Holidays

Now that you have a better idea of all of the benefits that holidays can provide your company, will you implement a holiday-related content strategy for your website design and development company? People love holidays because they have time to spend with their friends, families, and even themselves. When people have more free time, website traffic and time spent online increases. Website design and website development companies should take advantage of this by implementing a holiday-related content strategy.


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Marketing With Social Media – Why It Is So Important

Marketing with social media has never been as important as it is now, at one time Google was the only player in town and is still the search engine the majority of folks go to when looking to buy, however Google is by no means the best place to focus your marketing efforts.

In the past social media has been viewed as a personal medium for chatting and meeting freinds online, however over the last couple of years there has been a growing number of socially aware marketers building social real estate in order to market to their followers.

Google updated the search algorithm earlier this year and took out many of the websites and link farms where webmasters were getting backlinks, subsequently they devalued a lot of  links leading to a huge drop in income for many companies who had paid for links to their pages. At the same time Google put a lot more weight behind social links such as Facebook, Twitter, Google+ and linkedIn allowing anyone who was savvy in art of social media marketing to gain more authority to their blog or website.

In my opinion unless you have the required knowledge, direct marketing to social media groups is not something the average webmaster could do without looking spammy and would more than likely lose more friends than they would gain, that does not mean you shouldn’t attempt it, I am saying you should approach with caution.

I read recently read an article over at SEOMoz that Google judges your content on more than 200 signals, all of which affect ranking.  Four of them are link-related: quantity, diversity, quality, and relevance. Quantity is lowered by quality, meaning relevant links are extremely important to your rankings So how do you use social media marketing when you are not an expert?

Using Social Media To Gain Authority

As we know Google reacts favorably to facebook likes and retweets for your website but you can also harness many other social platforms such as Pinterest, Foursquare, Friendfeed, YouTube, web2 sites and a myriad of other sites with high page rank authority.

Write your article or blog post and publish it in the normal way then start sharing it, share it to as many places you can. There are various tools you can use to do share your posts on, one of my favorite free social bookmarking services is Onlywire, simply set up the easy signup details and they give you the tools to automatically bookmark to each social media site, with analytics and other associated tools Onlywire is hard to beat..

Must Have Social Media Accounts

Facebook: To be marketing socially you really do need to be using Facebook, the sheer amount of people viewing Facebook every day makes it impossible to ignore it, the second thing you should do is build a fan page for your product, my advice here would be to get someone at fiverr to do it for you it saves a ton of time and it’s cheap.

Twitter: As with Facebook there are so many people hanging out here it is a great way to get your message across, it is also very easy to do, twitter is included in the onlywire package so it is possible to automate your blog post you want to tweet then you can send your social tweets when you want.

Google+: Some folks have been quick to dislike Google+ however you have to realize that Google+ is slowly but surely being integrated into Google and plays a large part in how your page ranks,  in fact it has been solely responsible for me getting some great rankings in the search results, it is also very easy to use and to be honest I find it more fun than both Twitter and Facebook.

Linkeden: This is more aimed at professionals, however it can bring some great results.

Finding Your Target Market

Finding your target market is all down to research, the best way to find followers is to follow the main authorities in your niche, every time you log in to view your stats take the time to see who is talking and what the buzz is about. It takes a short while before you start to see where you need to position yourself but it will become clearer as you enter the conversation.

One tool I use daily to view what is happening around me is Hootsuite, It allows me to have all my accounts in one place, meaning I can have a few different Twitter accounts my Facebook account, Indentica, LinkdIn and now I can also view my Google+ account, it is such a time saver.


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