Archive for Mai, 2012

Your Online Business Blog And Search Engine Optimization

Your online business blog is one of the very best ways to boost your site ranking with the Google, Yahoo, and Bing search engines.

 

A popular blog site will generate more income for you as increasing numbers of people will visit you.

Following these easy rules for search engine optimization (SEO) will absolutely get your blog ranked much higher on the search pages.

In your online business blog, your post should be centered around a keyword (usually consisting of two, three, or four words), which you’re using frequently in your blog. A good rule of thumb is one percent. For example, if your post consists of 600 words, you should probably use your keyword around six times.

ranking with the Google, Yahoo, and Bing search engines.

Also, the URL of the page of your blog post should contain your keyword.If you’re creating your blog post using the WordPress format, which many do, they provide an easy “edit” link right at the top of the post editor that you can easily change from their automated URL to one that includes your keyword. That automated URL will contain the keyword if you used it in your title … which is another rule … but if, for example, you saved your draft before you added a title, of course it won’t be in the automated URL.

So, make sure that URL contains your keyword BEFORE you publish your post. You don’t want to change it later, unless you change it very quickly, because someone may “Like” or “Tweet” your post, or you may get the link out there in some way, and then when your prospect comes looking for your post by clicking on the “changed” URL, of course they’re not going to find you. You just lost a prospect. So, get that URL correct, containing your keyword, BEFORE you publish your post.

Another important rule you need to follow when you’re creating this online business blog

and I alluded to this before … is to use your keyword in your blogpost title, and also to use it in the titles of your webpages.

And your primary keywords and phrases should be used in the H1 and H2 headers, because this makes them more searchable.

Also, secondary keywords can be used throughout your post.

Now, your odds of being found by the search engines are increased by the number of times the search engines find your keywords. However, be careful to stay below that one percent threshold mentioned earlier (for example, use the keyword five times for a 500-word post), because, for one thing, your post will begin to look like spam if you don’t, but even worse than that is the fact that Google will see it as such and likely ban your site for quite awhile, absolutely sinking your rankings.

Another good tip for your online business blog is to make your primary and your secondary keywords links as often as you can, linking this text to other posts or websites.

And, because bookmark and backlinks back to your posts are so important, you can exchange your links with other bloggers by networking with as many of them as possible. When you find a good post on someone’s blog, be sure to link to it. After some time, this track back will become a link to your blog.

And, lastly, this is probably the most important rule to follow. Update that online business blog by adding new posts to it as often as you can.

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Fundraising 101 A powerful message from Tina!!

Fundraising 101

Fundraising 101

While we’ve been encouraging you to educate yourselves and to pay close attention to our crowdfunding tips, we wanted to make it even easier for you by going back to basics and breaking down the main component of crowdfunding: fundraising. Below are 9 valuable fundraising tips that will surely jumpstart your project.

1.    Have a clear goal

This is step number one. Why are you starting this campaign in the first place? What are you hoping to achieve? If you have a clear answer to this question, move forward to step two.

2.    Have a killer presentation

A clear message with an equally clear goal is your key to a good start. Your Rock The Post presentation is your first introduction to the public, which means it needs to be compelling and enticing enough for people to pledge. Videos are the best way to sell your fundraising campaign and your idea. Another way of thinking about this is movie trailers, where in 2-3 minutes people are excited enough to take an action and buy tickets. That is what you need to accomplish in this step.

3.    Be realistic when setting your fundraising goal

You should have a clear idea on how much you need to raise for this campaign. Most importantly, you have to be realistic and know exactly how much you WILL raise, or at least how much you predict to raise. Sure, $100,000 wouldn’t be bad for your small project, the real question is how much can your network yield?

4.    Have a plan (and stick to it)

The most effective way to achieve your fundraising goal is to create a detailed plan outlining the steps you’ll need to complete to meet your objectives. This plan will be your guideline throughout the campaign. Have you ever heard of the backward exercise? It’s this vision and strategic planning exercise where you backtrack your steps from reaching your goal all the way to the beginning of your campaign. So you have to think, for instance, if you want to raise $10,000, and the average pledge is $50, you would need 200 people to donate. So if you need 200 people to donate, in order to get to that number, you need to think about who you know, how you will contact them, what your messaging will be, etc… (Please also read about the best places to you can market your project)

5.    Reach and follow up

Ready, set, go!  Spread the word like your life is depending on it. This is probably the most decisive step you have to take during your whole campaign. Our observations show that more than 40% of the pledges’ project owners receive come from their own network. Make sure to tell everyone about your campaign, even media publications and groups/forums on various social network sites. Who would be interested in donating? Get help from family and friends and come up with an e-mail list which will give the first push to your idea. Make sure not just to let them know what’s cooking, but to follow up and update them on the developments of your campaign.

6.    Make specific and direct asks for money

In fundraising you cannot afford not asking for money. Although it seems hard and embarrassing asking someone directly to fund your project, the answer will always be “no” if you don’t do it. Be as clearly as possible on how much you want them to donate and what will you’ll use that money for.  Encourage them to pledge whatever they can, even if it’s $5 as that helps! People like to know they are needed and they have the power to make a difference.

7.    Control expenses

Part of being realistic is not only having a clear idea of how much you want to raise, but also knowing how much you will spend for the whole campaign. Rewards will probably cost you money and anyways, it always costs money to raise money. It is simply the nature of things. Put together a budget to make sure you are ready for all upcoming expenses and can deliver on your promises.

8.    Valuable rewards

As we have mentioned many times before, people need incentives, especially in fundraising and crowdfunding. What will you give in return for their pledges? Will it be enough to turn heads? Make sure you offer valuable and interesting rewards that will make the crowd donate.

9.    Organize meet-ups and events.

This is probably the most expensive part of your whole campaign, but it is a necessary one. Organizing meet-ups and events will require a big budged (think of the place, the food, the invitations, the materials to hand out etc.), but it can give back more than you think. It will make your relationship with potential donors more personal. They will get a closer view of your concept, and after that, your professional network will grow tremendously and you will not be just another person in need of money.